5 Steps to a Powerful Digital Marketing Strategy

1. Know What You Want (& Set the Objective) Nail Your Mission: Define your business’ overall mission/objective first – your digital marketing mission must fit into your grand plan. Answer this question: what is the overriding objective you want your digital marketing efforts to achieve (for example do you want to position your company as […]

This is why you should be afraid of ‘Free Wi-Fi’!

You know the saying “too good to be true?’’- Same applies to surfing the net with ‘precious free Wi-Fi’ in public places. The next one you connect to might be a trap to steal vital information from you. Here’s what hackers are after if they get you to hook into their fake Wi-Fi network: Everything. […]

Interesting Facts About Samsung Group

Samsung group is a foremost South Korean multinational company that comprises of numerous subsidiaries and affiliated businesses. Samsung during the time of its creation was nothing more than a trading company of forty employees that dealt in locally grown produce and in the creation of noodles. But since then, Samsung has certainly found its way […]


There is so much going on in the marketing arena today; everyone is struggling to keep up. So many strategies have sprung up, as consumers are now more than ever interested in the quality of products and services; leading to a higher affinity for reviews before purchase. The market place has become more personal and […]

Cybercrime costs Nigeria over N127bn annually

The Nigerian government loses over N172bn to cybercrime annually.  The federal government has estimated the annual cost of cybercrime to Nigeria to be 0.08 per cent of the country’s Gross Domestic Products (GDP), which represents about N127 billion. This was revealed by the National Security Adviser (NSA), Maj-Gen. Babagana Munguno (rtd), during the inauguration of […]

Here Is Why Nigerians Cannot Do Without “China’’ Phones

The Nigerian Communications Commission (NCC) on Friday, 4th March, warned Nigerians to desist from using fairly used or substandard mobile telephones popularly known as “China” phones. The Executive Vice Chairman of NCC, Prof. Umaru Danbatta gave this warning during the 37th Kaduna International Trade Fair in the state capital. He warned that “China” phones posed […]

Innovation comes from educated, hard-working immigrants—not genius dropouts

The stories of Steve Jobs, Mark Zuckerberg, Bill Gates, and more are like updated Silicon Valley versions of the American dream. An inspired genius bucks tradition, drops out of college and starts a superstar company that rattles the lives of millions around the globe. The moral of the story is that innovation comes from a […]

Wearables Drive The Component Technology Innovation

For years, many of the key components of wearables have been drafting off the strengths of the smartphone supply chain. During the last two years, the application processors and sensors for wrist and head-worn wearable products have more or less been taken off the parts bin of low and mid-tier smartphones. This is typical of […]

NCC Makes Plans To Reduce Price of Internet Data Subscription in Nigeria

The Nigeria Communications Commission, NCC, has made affordable broadband the focus of its 8-point agenda on ICT development, Executive Vice Chairman of the Commission, Umar Danbatta revealed.  “Broadband still remains the next frontier in the ICT industry which will help in the speedy transformation of the Nigerian economy, and this formed the basis for our […]